Nintendo Co Ltd

7974: XTKS (JPN)

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Nintendo's New Console Launch to Drive Earnings Growth

Kazunori Ito

Feb 4, 2026

Business Strategy and Outlook

We believe that Nintendo’s 2014 policy change was the turning point for the company. Rather than limiting its popular characters to game consoles, Nintendo expanded them to other platforms by launching smartphone games, allowing Universal Studios to use its characters, releasing animated movies, and selling figurines.

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Nintendo Co Ltd

Nintendo's New Console Launch to Drive Earnings Growth

Business Strategy and Outlook

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