Royal Caribbean Group

RCL: XNYS (USA)
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Efforts to Elevate Brand Support Continued Consumer Interest in Cruising With Royal Caribbean

Business Strategy and Outlook

Consumer interest in cruise travel is set to maintain momentum for Royal Caribbean in 2026, exhibiting solid demand and pricing trends. Since the full redeployment of the fleet in mid-2022, occupancy has returned to historical levels, and profits and cash flow growth supersede prepandemic levels. Royal Caribbean is expected to report record pricing again in 2026 given consumer interest in new hardware and destinations which support premium prices. On the cost side, expenses should be well managed ahead as a result of optimized occupancy and ongoing productivity initiatives, aiding profitability.

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