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Reddit: AI Citations Swing to YouTube, but Our Core Reddit Thesis Remains Intact

Malik Ahmed Khan , Dhruv Kothari

Jan 28, 2026

On Jan. 27, an advertising trade publication reported that YouTube is now outpacing Reddit in generative AI chatbot citations. Specifically, 16% of gen AI answers cited YouTube versus 10% citing Reddit, leading to investors questioning Reddit's data advantage and gen AI-driven growth.

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Reddit Inc Class A Shares

Reddit: AI Citations Swing to YouTube, but Our Core Reddit Thesis Remains Intact

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