PENN Entertainment Inc

PENN: XNAS (USA)

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Penn's Interactive Business Will Lean on Its Omnichannel Presence and In-House theScore Brand

Dan Wasiolek

Dec 17, 2025

Business Strategy and Outlook

We estimate Penn held around a high-single-digit percentage revenue share of the $72 billion domestic commercial casino gaming market in 2024. Penn Entertainment and ESPN terminated their partnership after three years on Dec. 1, 2025. Penn will transition all its interactive efforts to its theScore brand, while leveraging a leading omnichannel presence, which includes 43 physical casino and racing assets and a loyalty membership base of over 30 million.

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PENN Entertainment Inc

Penn's Interactive Business Will Lean on Its Omnichannel Presence and In-House theScore Brand

Business Strategy and Outlook

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