McDonald’s Poised to Power Comparable Sales Growth Even Amid a Bitter Restaurant Landscape

We surmise McDonald’s is poised for market share gains. In our view, the firm is prudently bolstering its value proposition to meet consumers squarely in their quest for value, while an upgraded footprint and enhanced focus on centralization position it to capture global whitespace through unit growth—all while staying laser-focused on evolving tastes and ramping up digital engagement. We posit this approach has manifest in 6% comparable sales growth against just 2% for the global foodservice industry over the last five years. And we expect outperformance to endure, with 6.8% system sales growth driven by mid-single-digit unit and comp boosts, easily outstripping our 4.6% expectation for the industry.