Ubisoft Entertainment

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Ubisoft’s Business Prospects Are Tepid, but Tencent Joint Venture Reduces Risk

Matthew Dolgin

Nov 23, 2025

Business Strategy and Outlook

Ubisoft develops and publishes top-quality video games and has perpetual cloud-streaming rights to Call of Duty and other Activision Blizzard games across most of the world. In 2025, Ubisoft spun its three biggest and most important franchises—Assassin’s Creed, Rainbow Six, and Far Cry—into a subsidiary in which Tencent took a 25% stake for EUR 1.16 billion.

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Ubisoft Entertainment

Ubisoft’s Business Prospects Are Tepid, but Tencent Joint Venture Reduces Risk

Business Strategy and Outlook

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