Despite Recent Recruiting Struggles, Ameriprise Looks Poised for Solid Long-Term Performance

We believe that Ameriprise Financials’ strategy is appropriate, with the firm prioritizing its wealth management business, making judicious investments in its technology platform, product assortment, and brand, and tightening its relationship with clients by investing behind Ameriprise Bank. As we see it, those are the key levers that the firm can pull to attract and retain both financial advisors and wealth management clients in a competitive environment.