WPP PLC ADR

WPP: XNYS (USA)

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WPP's New Boss, Cindy Rose, Aims for Small and Midsize Businesses in Turnaround Attempt

Mark Giarelli

Oct 30, 2025

Business Strategy and Outlook

Before the rise of the internet, agencies like WPP generated revenue by shepherding advertising campaigns on traditional media. Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70% in 2024.

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Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.

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WPP PLC ADR

WPP's New Boss, Cindy Rose, Aims for Small and Midsize Businesses in Turnaround Attempt

Business Strategy and Outlook

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