Treasury Wine Estates Ltd

TWE: XASX (AUS)

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China Is a Key Market for Treasury Wine Estates

Angus Hewitt

Oct 14, 2025

Business Strategy and Outlook

Treasury Wine Estates is increasingly focusing on building high-end brands in its portfolio, particularly in luxury and premium wine. With this focus, the company's revenue from higher-end wines has risen above 80% in fiscal 2025 from less than half in early 2014, both from growth in its higher-end products and purposeful reduction of low-end, or commercial, wine sales.

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How we make money

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

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Treasury Wine Estates Ltd

China Is a Key Market for Treasury Wine Estates

Business Strategy and Outlook

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