Wayfair Earnings: Lower Advertising and Customer Acquisition Costs Set Firm for Solid EBITDA Margin

Second-quarter sales rose 5%, to $3.3 billion, on a 5% increase in average order value at Wayfair. Sales growth rose at the fastest pace captured since early 2021. An adjusted EBITDA margin expanded 110 basis points to 6.3%, helped by better advertising and operating expense leverage.