The Swatch Group AG ADR

SWGAY: OTCM (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Swatch's Earnings Pressured by Weak Demand in China

Jelena Sokolova

Aug 4, 2025

Business Strategy and Outlook

Swatch Group is the biggest vertically integrated Swiss watch manufacturer with 18 brands covering all price ranges, from entry to ultraluxury. Swatch-owned brands account for around 35% of Swiss watch exports. The group’s luxury brands boast 100- to 200-year histories, iconic collections, and a deep cultural heritage.

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The Swatch Group AG ADR

Swatch's Earnings Pressured by Weak Demand in China

Business Strategy and Outlook

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