Puma SE

PUM: XETR (DEU)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Puma: Abysmal Update on Current Trends, but Shares Remain Attractive for Long-Term Holders

David Swartz

Jul 25, 2025

Puma's shares crashed 17% on July 25 after it disclosed woeful preliminary second-quarter results and slashed its outlook. Its second-quarter net loss was EUR 247 million on an 8% sales drop. Moreover, for 2025, it anticipates a low-double-digit currency-neutral sales decline and negative EBIT.

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Puma SE

Puma: Abysmal Update on Current Trends, but Shares Remain Attractive for Long-Term Holders

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