Citigroup Inc

C: XNYS (USA)
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Morningstar Rating for Stocks Fair Value Economic Moat Capital Allocation
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Citi's Turnaround Progress Is Impressive but the Job Is Not Done Yet; Increasing Valuation to $82

Business Strategy and Outlook

Citigroup has an international commercial banking franchise and a domestically focused retail banking unit. The bank's commercial operations—services, markets, and banking segments — have large trading, investment banking, international corporate banking, and custody operations. The commercial banking operation is Citi's most unique business, as its global footprint is hard to replicate. This international presence will help Citigroup remain a bank of choice for cross-border companies. While this global presence offers some advantages, it is expensive and complicated to maintain, and the bank's markets desk also produces low returns. As a result, returns for the commercial banking business have been mixed.

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