Davide Campari-Milano NV Az nom Post Frazionamento

CPR: XMIL (ITA)

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Campari’s Aperitif Dominance Has Enabled Sales Outperformance

Verushka Shetty

Jul 14, 2025

Business Strategy and Outlook

Campari has benefited from industry trends over the last decade, namely the rise of aperitivo consumption outside of Europe and demand for lower alcohol-by-volume, or ABV, drinks. This is evidenced in the success of its aperitifs business in developed markets, with the share of Aperol doubling within the bitters category since 2015, according to Euromonitor.

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Davide Campari-Milano NV Az nom Post Frazionamento

Campari’s Aperitif Dominance Has Enabled Sales Outperformance

Business Strategy and Outlook

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