Lennar Corp Class A

LEN: XNYS (USA)

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Lennar Earnings: Sales Incentives Drive New Order Growth at the Expense of Profit Margins

Brian Bernard

Jun 17, 2025

In Lennar's fiscal second quarter (ended May 31), new orders increased 6% year over year to 22,601, but heavy sales incentives were needed to entice buyers. The average selling price of new orders declined 12% to $379,400, and home sales gross profit margin narrowed 480 basis points to 17.8%.

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Lennar Corp Class A

Lennar Earnings: Sales Incentives Drive New Order Growth at the Expense of Profit Margins

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