NEXON Co Ltd

3659: XTKS (JPN)

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Nexon's Long-Term Growth Maintained by MapleStory's Recovery and Steady Game Pipeline

Pujance Chan

Jun 2, 2025

Business Strategy and Outlook

Nexon was one of the first game developers to adopt the free-to-play business model in the 1990s. While players can play these games for free, they are incentivized to spend money on in-game items that unlock character cosmetics or character/equipment enhancements and so on. For an online game to keep its user base and remain profitable over the long term, developers need to make an ongoing effort to maintain user loyalty and engagement over a long period so that players will continue to invest their time and money on the games.

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We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

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Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.

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NEXON Co Ltd

Nexon's Long-Term Growth Maintained by MapleStory's Recovery and Steady Game Pipeline

Business Strategy and Outlook

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