Burberry Group PLC

BRBY: XLON (GBR)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Burberry Sales and Profit Plummet, but New Strategy Looks Promising

Jelena Sokolova

May 21, 2025

Business Strategy and Outlook

Burberry Group has transformed from an essentially licensed/wholesale business model with inconsistent regional product and brand presentation into a strong monobrand luxury player with a consistent message, good control over distribution, and a global presence.

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We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

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Burberry Group PLC

Burberry Sales and Profit Plummet, but New Strategy Looks Promising

Business Strategy and Outlook

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