Unilever PLC ADR

UL: XNYS (USA)
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Sharpened Execution and Scaled Innovation to Define New Chapter for Wide-Moat Unilever

Business Strategy and Outlook

Unilever saw a marked improvement in performance in 2024 following the implementation of the first phase of its Growth Action Plan — a strategic reset focused on restoring gross margins and laying the foundation for improved competitiveness and a return to volume-led growth. With the appointment of Fernando Fernandez as CEO in March 2025, the company is entering the next stage of its transformation. Tasked with accelerating organic sales growth, Fernandez’s agenda centers on sharpening market execution and driving larger, more differentiated innovations to enhance the appeal of Unilever’s brands in increasingly fragmented markets.

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