Ubisoft Entertainment

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Ubisoft’s Struggles Continue, but JV With Tencent Removes Risk and Looks Great Financially

Matthew Dolgin

May 15, 2025

Business Strategy and Outlook

Ubisoft develops and publishes top-quality video games and has perpetual cloud-streaming rights to Call of Duty and other Activision Blizzard games across most of the world. In March 2025, Ubisoft announced that it would spin its three biggest and most important franchises—Assassin’s Creed, Rainbow Six, and Far Cry—into a subsidiary in which Tencent would take a 25% stake for EUR 1.16 billion.

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Ubisoft Entertainment

Ubisoft’s Struggles Continue, but JV With Tencent Removes Risk and Looks Great Financially

Business Strategy and Outlook

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