GoDaddy’s Growth Is Driven by Strong Product Attachment

We think GoDaddy’s position as the world’s leading domain registrar creates a unique opportunity to capture demand from newly formed businesses and upsell complementary products beyond domain registration. We expect the one-stop-shop model will appeal to micro- and small businesses looking to establish and manage a ubiquitous online identity with integrated commerce solutions. The initial domain registration process is typically a customer's first interaction with GoDaddy and acts as an onramp for additional products. For example, entrepreneurs seeking an online presence for their idea may approach GoDaddy for a domain registration initially and as a natural extension purchase a subscription to a domain-linked email account, website building tools, and commerce solutions.