Danone Has Seen a Solid Recovery Following Strategic Refresh, but Competitive Challenges Persist

Danone has undergone a transformation in recent years, fueled by management’s efforts to address shortcomings in execution and financial discipline, underpinned by a cultural reset. Under the refreshed strategy, the company has optimized its category and channel footprint, divested assets representing almost 10% of sales, and increased investment in research, innovation, digital capabilities, and, most importantly, brand and marketing support.