Consumers' Situation Remains Difficult, but General Mills' Brands Should Drive a Return to Growth

Through continued research, development, and marketing, we expect General Mills’ portfolio of strong brands to maintain an intangible edge. This investment helps products sell well, driving traffic that entrenches the company's relationships with retailers. In many categories, General Mills has not only the top brand but also several leading brands that together create a dominant companywide share. For example, top brand Cheerios holds about 11% of the US ready-to-eat cereal market, contributing to the company’s leading 30% market share in calendar year 2024, according to Euromonitor.