Japan Tobacco's Core Tobacco Business Remains Strong Though Currency Weighs on the Near Term

Japan Tobacco is the third-largest tobacco company by volume, globally excluding China, with a market share of about 18%, according to Euromonitor. Its competitive edge is greatest in its home market, where it holds a commanding 62% cigarette market share. However, the popularity of its leading brands, especially Mevius, extends to other Asia Pacific countries as well.