Aviva PLC

AV.: XLON (GBR)

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Direct Line Earnings: Still Losing Policies; Improved Results Led by Higher Pricing and Lower Claims

Henry Heathfield

Mar 4, 2025

While Direct Line is still losing customers, its results for 2024 have been driven by better pricing and lower claims. Our estimate was the company would deliver profit before tax of GBP 273.8 million and the business has delivered slightly less than this at GBP 218.4 million for the year.

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Direct Line Earnings: Still Losing Policies; Improved Results Led by Higher Pricing and Lower Claims

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