Tesla's Strategic Focus Shifts to Development of Affordable Vehicles, Cost Reductions, and AI

Tesla is one of the largest battery electric vehicle automakers in the world. In less than a decade, the company went from a startup to a globally recognized luxury automaker with its Model S and Model X vehicles. Tesla competes in the entry-level luxury car and midsize crossover sport utility vehicle markets with its Model 3 and Model Y vehicles. It also sells a light truck—the Cybertruck—and a semi truck. The company plans to launch an affordable SUV, luxury sports car, and robotaxi in the future.