Allegro's Advertising and Fintech Businesses Add a Leg to Its Already Attractive Growth Narrative

Allegro is the largest online marketplace in Central and Eastern Europe, or CEE, providing high-quality, affordable products to a growing regional consumer class. With 45%-50% share of the Polish e-commerce market, by our estimates, Allegro's key priorities tie to defending its commanding position in Poland, institutionalizing internal processes to drive capital-efficient growth, and expanding its third-party marketplace footprint into adjacent CEE countries.