Burberry Group PLC
BRBY: XLON (GBR)
| Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
|---|---|---|---|
| LOCK|sJ | LOCK|>Gcx? | LOCK|K#w?<$ |
Burberry Struggles to Improve Performance in Tougher Macro Environment
Business Strategy and Outlook
Burberry Group has transformed from an essentially licensed/wholesale business model with inconsistent regional product and brand presentation into a strong monobrand luxury player with a consistent message, good control over distribution, and a global presence.
