Skip to Content

Molson Coors Beverage Co Shs -B- Non-Voting

View Stock Summary
Morningstar Rating for Stocks Fair Value Economic Moat Capital Allocation

No-Moat Molson Coors Faces an Uphill Battle to Expand in Premium Aisle

Business Strategy and Outlook

Molson Coors owns well-known brands, such as Miller, Coors, and Blue Moon in North America and Carling in the U.K. However, heavy exposure to secularly challenged midrange and economy beer segments has resulted in falling volume and less relevance. This is preventing the firm from maintaining brand-driven intangible assets that would underpin a durable competitive edge. Furthermore, the firm has had limited success thus far in parlaying its legacy brands into higher-end beer, which is more conducive to brand prowess. As such, we don’t believe the firm has carved out an economic moat.

Free Trial of Morningstar Investor

Get our analysts’ objective, in-depth, and continuous investment coverage of TAP so you can make buy / sell decisions free of market noise.

Start Free Trial

Sponsor Center