Asana Continues to Invest Heavily To Secure a Foothold in the Sticky Enterprise Market

Asana is a leading provider of collaborative work management, or CWM, SaaS solutions. The emerging niche within SaaS aims to improve the efficiency and productivity of project and process management by displacing widely deployed but suboptimal incumbent tools of email and spreadsheets. Asana’s platform allows nontechnical users to configure, automate, and visualize custom workflows, dynamically assign tasks, manage resourcing, and utilize centralized dashboards for real time visibility and accountability. The platform leverages integrations with adjacent business applications and productivity tools to streamline workflows and centralize data.