Croda Has Been Badly Bruised by Prolonged Customer Destocking and the Pain Is Not Yet Over

Croda is a British specialty chemicals company focused on the consumer, crop protection, and healthcare end markets. Croda targets fast-growing niches across these industries, looking to consolidate its presence by acquiring early-stage technology and science-rich firms and becoming entrenched in the supply chain of its customers through its high-touch direct selling model and a strong focus on collaborative innovation. A key driver for the company is the percentage of sales from new and protected products, or NPPs, which represented around 35% of group sales in 2022.