Nintendo Co Ltd

7974: XTKS (JPN)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	JPY 5,755.00	Wsx	Yrqsxcxjw

Nongaming Initiatives Such As the Super Mario Bros. Movie Contribute to NewUser Acquisition

Kazunori Ito

Feb 8, 2024

Business Strategy and Outlook

We believe that Nintendo’s policy change in 2014 is offering the firm a new growth opportunity, through not limiting its popular characters to game consoles, but expanding them to other platforms—such as launching smartphone games, allowing Universal Studios to use its characters, launching animation movies, and selling figurines.

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