MediaTek Leverages AI to Amplify Upside From Smartphone Recovery and New Device Prospects

Having fortified its market share in midrange smartphones, MediaTek is vying for presence in premium models. The company is upping its game at premium chips, planning to release its third iteration in late 2023 with the latest technology, breaking away from its tendency to be a second adopter. We expect MediaTek to maintain its higher market share in mobile SoCs, which have improved relative to Qualcomm in the past two years. That said, there is no room to be complacent as Samsung and Apple taking market share will be bad news for MediaTek, as both design SoCs in-house. The recent 5G Open Resource Architecture can further MediaTek’s efforts to lock in customers as it offers unparalleled customization options on the chip level for carefully segmented performance for different prices and niche markets.