Skip to Content

Alphabet Inc Class A

View Stock Summary
Morningstar Rating for Stocks Fair Value Economic Moat Capital Allocation

Search Disruption Won't Result in Google Displacement

Business Strategy and Outlook

Alphabet dominates the online search market with 90%-plus global share (80%-plus U.S. share) for Google, and the business generates very strong cash flow. We expect continuing search growth as we remain confident that Google will maintain its leadership despite Microsoft moving first to include generative artificial intelligence in Bing search. We also foresee YouTube and cloud contributing more to the firm’s top and bottom lines. Finally, we view investments in “moonshots” as attractive, with significant uncertainty but also substantial upside.

Free Trial of Morningstar Investor

Get our analysts’ objective, in-depth, and continuous investment coverage of GOOGL so you can make buy / sell decisions free of market noise.

Start Free Trial

Sponsor Center