Publicis Groupe SA

PUB: XPAR (FRA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	€288.00	Gyzvmc	Zrqypzqw

Publicis: Impressive 2023 Organic Growth as AI Sits at the Forefront in 2024

Ali Mogharabi

Jan 25, 2024

Publicis announced it will implement artificial intelligence, or AI, capabilities across the entire firm during the first half of this year. This investment in the amount of EUR 300 million over the next three years will not impact the firm's margins in 2024 and likely will result in margin expansion in 2025. The firm also pre-announced its fourth-quarter and full-year revenue figures, which beat expectations at 5.7% and 6.3% organic growth, respectively.

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