Stout Competition and Slower Consumer Spending Likely to Pressure Dollar Tree's Turnaround Strategy

Dollar Tree’s namesake banner boasts an impressive track record of strong top-line growth and steady margins despite operating in densely populated suburban markets where plentiful shopping alternatives exist nearby. The banner’s wide assortment of products priced at $1.25 or less has seemingly resonated with consumers due to its treasure hunt experience and price points that conform to shoppers operating on a tight budget.