Fuyu-Flavored Baijiu Is To Expand Into Nationwide Market

Jiugui Liquor has differentiated itself from China’s other leading baijiu brands by producing Fuyu-flavored baijiu, which enjoys strong cultural links with minority groups in its home in western Hunan province, and has a unique brewing technique and aroma. Its established brand is now synonymous with Fuyu baijiu, providing the group with pricing power, making it one of the key subpremium baijiu brands in China. Expanding its distribution network, and increasing investment in marketing and branding, have also fortressed its competitiveness—which should allow it to generate economic profits well into the future.