Essity Is Committed to Portfolio Optimization and Long-Term Profit Improvement

We think Essity faces obstacles to amassing brand power in its portfolio. Competition from both branded and private-label offerings in the global personal-care and hygiene category, plus low barriers to entry and a lack of switching costs, hampers Essity's ability to form the entrenched retail relationships needed to secure a competitive edge. We assign Essity a no-moat rating.