Lululemon’s Popularity Provides an Advantage but Envious Competitors Remain

We think narrow-moat Lululemon has a solid plan to expand its product assortment and geographic reach while building its core business. While there are many firms looking to compete in its categories, we believe Lululemon benefits from the athleisure fashion trend and will continue to achieve premium pricing due to the brand’s popularity and the styling and quality of its products. Our narrow-moat rating is based on its intangible brand asset.