Search Disruption Won't Result in Google Displacement

Alphabet dominates the online search market with 90%-plus global share (80%-plus U.S. share) for Google, via which it generates strong cash flow. We expect continuing search growth as we remain confident that Google will maintain its leadership despite Microsoft moving first to include generative artificial intelligence in Bing search. We also foresee YouTube and cloud contributing more to the firm’s top and bottom lines. Finally, we view investments in “moonshots” as attractive, with significant uncertainty but also substantial upside.