Apple Inc

AAPL: XNAS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	$316.00	Wlhq	Hwdjlhbrs

Apple: Vision Pro Points to the Future of AR, but Won’t Displace the iPhone Just Yet

Brian Colello

Jun 6, 2023

As expected, Apple’s Worldwide Developers Conference keynote was highlighted by Apple Vision Pro, the company’s augmented reality headset expected to arrive in early 2024. We maintain our $150 fair value estimate for Apple, as we don’t envision the company selling enough units of these devices to move the needle on its massive valuation, which is still dominated by the far more pervasive iPhone.

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