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Southwest Airlines Co

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Morningstar Rating for Stocks Fair Value Economic Moat Capital Allocation

Southwest Airlines Picks Up the Pieces From Its Holiday Flight Disruption, Lives to Fly Again

Business Strategy and Outlook

Southwest is a leisure-focused low-cost carrier and is the largest domestic carrier in the U.S. We believe Southwest’s customer-friendly tactics benefit the firm by providing the closest thing to a brand asset in the airline industry. We point to the fact that over 85% of Southwest's sales are through its own distribution channel, where prices among carriers are difficult to compare, while other carriers have a higher reliance on third-party distributors to earn customers.

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