VF Corp
VFC: XNYS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$35.00 | Cdzzm | Nwstbzyhw |
VF Has Struggled to Overcome Recent Challenges, but Its Brands Provide a Competitive Edge
Business Strategy and Outlook
Through dispositions and additions, VF has built a portfolio of strong brands in multiple apparel categories. We view the three brands that account for about 80% its sales (Vans, Timberland, and The North Face) as supporting VF's narrow moat based on a brand intangible asset. Despite economic concerns, we believe VF will grow faster than most competitors in the long run and maintain its competitive edge.