Brown-Forman Corp Registered Shs -B- Non Vtg
BF.B: XNYS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$49.00 | Wnzgg | Jmjptgkdx |
Brown-Forman’s Premium Portfolio Insulates It, at Least Partially, From Near-Term Pressures
Business Strategy and Outlook
Brown-Forman has established itself as a stalwart in matured spirits, an enclave of the distillation industry that we view as particularly attractive. In addition to brand recognition and distribution, companies in this industry benefit from scarcity value, the result of the consumer perception surrounding the aging of this type of alcohol and the pricing power that this begets. Against this industry backdrop, we believe Brown-Forman’s portfolio, anchored by the Jack Daniel’s brand, boasts some of the highest cachet globally.