Hugo Boss AG

BOSS: XETR (DEU)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	€45.00	Hhnyczs	Rhzrsqnjn

Hugo Boss Sales and Profits Strong on Improved Brand Momentum; Shares Fairly Valued

Jelena Sokolova

Aug 3, 2022

We increase our fair value estimate for narrow-moat Hugo Boss to EUR 56 per share from EUR 50 to reflect stronger revenue and profit developments in 2022, supported by stronger-than-expected brand momentum.

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