Snap Inc Class A
SNAP: XNYS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$16.00 | Lwzpl | Twbjtlh |
Snap Q2 2022 Results Disappoint and Raise More Social Network Advertising Questions; Lowered FVE
Business Strategy and Outlook
Founded in 2011, Snap is the maker of one of the most popular social networking apps, Snapchat, which has captured 265 million users to date, most of whom are between the ages of 18 and 24. We believe that Snap and its users benefit from a network effect among its customer base and is starting to attract the attention (and dollars) of advertisers with a growth trajectory toward nearly $3.8 billion in revenue. However, there is no guarantee that Snap will effectively monetize these users consistently. In turn, we are not yet convinced about the firm’s ability to generate excess returns on capital over the next decade.