Anta’s Rich Brand Portfolio Paves the Way for Sales and Margin Expansion

Anta started out China’s largest homegrown sportswear brand with a reputation for value-for-money products targeted at the midmarket. The group’s core Anta brand, contributing to approximately 40% of total revenue, is set to expand its presence in lower-tiered Chinese cities as a reasonable alternative to expensive international brands such as Nike and Adidas. While a portion of its customers will eventually trade up to these costlier brands, economic growth and improving affordability in China will also allow Anta to benefit as others trade up to its products from even lower-end domestic alternatives.