WPP PLC

WPP: XLON (GBR)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	GBX 673.00	Phjwpk	Sgrxtyv

WPP Is Now 3 Stars Due to Price Appreciation; Alphabet and Meta Platforms Remain Attractive

Ali Mogharabi

Jan 31, 2022

We no longer view WPP as one of the more attractive names in the advertising space as the stock is now in 3-star territory and is approaching our fair value estimate of GBX 1,340. We now see better investment opportunities in names like Alphabet and Meta Platforms, trading at only 0.78 and 0.77 times our fair value estimates, respectively.

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