Zillow Group Forges Ahead With Its Audacious Bet on iBuying

Zillow Group is building a one-stop shop to serve consumers along each step of the homebuying process. Early on, the company focused on expanding its audience on Zillow.com, allowing it to overtake rival Realtor.com in the race to achieve pre-eminence as the largest real estate network on the web. In 2014, Zillow acquired Trulia.com, meaning it now possesses the most visited and third most visited real estate websites by traffic. In this regard, the company’s success can be attributed to its aggressive approach at building a recognizable brand to attract consumers and consequently the agents seeking their business.