A strength of Sofi is that its product shelf of open-end and exchange-traded funds is, on average, offered at a minimal cost, suggesting that it considers what's best for its investor base. On average, fees for funds are in the lowest quintile of respective category peers. A cause for concern at Sofi is its relatively inexperienced longest-tenured management. In particular, average tenure at the firm is only three years, a negative contributor to the rating. With an average three-year Morningstar Rating of 2.0 stars, the risk-adjusted performance of Sofi's open-end and exchange-traded funds falls short of competitors.
Sofi has some investor-friendly attributes, but other attributes warrant caution, leading to an Average Parent Pillar rating.