Japan Tobacco Inc

2914: XTKS (JPN)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	JPY 9,585.00	Wlhxb	Hhhldwd

Successful Pricing Boosts Profits for Japan Tobacco, but RRP Share Gain Remains a Challenge

Jeanie Chen

Apr 2, 2024

Business Strategy and Outlook

Japan Tobacco, or JT, aims to achieve mid- to high-single-digit profit growth through global expansion, investment in reduced-risk products, or RRP, and optimization of its global manufacturing footprint over the mid to long run. Regaining share at home by expanding its heated tobacco lineups while continually increasing its overseas presence through combustibles and RRP will be key to attaining its target.

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